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Family Feud lands in Nigeria

Written by Ade

MTN Nigeria is sponsoring the production and airing of the Nigerian edition of the American highly rated TV game show, ‘Family Feud’.

The Nigerian show, with Nigerian actress, Bisola Aiyeola, as the host, will hit screens across the country, on October 7, 2022, airing first on DSTV & GoTV’s Africa Magic Family and Africa Magic Urban.

The broadcast will be extended in 2023 to several terrestrial TV channels, including the NTA Network.

Each episode of the show will feature two ‘families’ of five going head-to-head as they try to guess the most popular responses to a series of survey questions, with a uniquely Nigerian twist, posed to 100 people.

The show promises to be hilarious and inclusive entertainment as it showcases a diverse range of Nigerian families in a battle to win cash and other prizes.

Aisha Umar-Mumuni, MTN Nigeria’s Acting Chief Digital Officer, said the show will give people another avenue to bond whether they are competing on ‘Family Feud’ or watching its weekly episodes.

“It will be informative, provide comic relief and showcase the personalities of different families across generations. It will be exciting to watch.

Femi Ayeni, Chief Executive Officer, Ultima Studios, the producers of the show, said, the show is a relaxing game show with a healthy dose of humour and laughter, which is bound to refresh and reconnect families and friends while also rewarding them as they play and win cash, and other prizes.

“The show is made even more interesting because the five participants in each family can be made up of nuclear family members, friends from work, neighbours, old boys or old girls of schools and almost any relationship which binds us together in a community.

“The families will be able to play to win up to N5 million and ensure that every family member becomes a millionaire courtesy of our lead sponsors – MTN,” Ayeni said.

Bisola Aiyeola, the show host and former Big Brother Naija housemate, said she is thrilled to be hosting ‘Family Feud,’ a show she has come to love, and she looks forward to sharing the experience with families across Nigeria.

“The questions are hilarious and when you mix that with our unique Nigerian humour, expect non-stop laughter.

“It’s more than just asking questions. Part of the fun is revealing their unique personalities to further engage with the families.”

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