Twitter changes its blue bird logo to ‘X’ as the rebranding effort starts

Twitter Inc., the micro-blogging platform, on Monday, unveiled a new logo.

The unveiling replaced its famous blue bird symbol with a new logo, which is a white ‘X’ symbol on a black background. The old logo has been its symbol for the 17-year history of the company.

Linda Yaccarino, Twitter’s Chief Executive, who officially announced the launch in a tweet on Monday morning, also posted pictures of the firm’s headquarters emblazoned with the new logo.

“X is here! Let’s do this,” Yaccarino tweeted.

The logo change is believed to be part of a major rebranding effort and changes instituted by Elon Musk since he took over Twitter for $44 billion this year. Earlier changes include the sharing of ad revenue with content creators. The rebranding aims to transform the platform into an “everything app” for all business and financial needs, including banking, digital purchases, checking, credit cards, investments, and loans.

The logo unveiling comes 24 hours after Musk revealed plans to change its logo in a series of tweets, saying he was looking to effect the change worldwide as soon as Monday.

“And soon we shall bid adieu to the Twitter brand and, gradually, all the birds,” Musk tweeted.

“If X is closest in style to anything, it should, of course, be Art Deco.”

“Not sure what subtle clues gave it away, but I like the letter X,” Musk tweeted on Sunday.

Many believed that the new logo is in line with Musk’s use of the letter X over the years to symbolize his companies, investments and some personal belongings.

The microblogging platform ceased to exist as ‘Twitter’ following a merger with a new company named X Holding Corp, the parent firm of the privately held company X Corp.

Musk’s rocket company, Space Exploration Technologies Corporation, is widely known as SpaceX and in 2020, when he announced the birth of his son, he said he would be named X Æ A-12 or simply X.

His first use of the letter was in 1999 when he founded a startup called, an online financial services company now known as PayPal.

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